Teaming up with the ‘Queen of Grime’ herself, Lady Leshurr, Nike marks the release of the Force Is Female collection. Lady Leshurr, a former BEAT coverstar, and her all female team conceptualised the creative journey – from image making to styling to hair and nails, for the Birmingham born rapper’s seventh “Queen’s Speech”.
Two years ago, the opening shot of Lady Leshurr’s first “Queen’s Speech” was a close-up of a Nike Air Force 1 shoe – and number seven in the series of independently produced, honest and witty freestyle videos not only continues to establish her as a leading voice in UK culture, but highlights her continued love of the empowering shoe. Here we speak with Danika Magdelena, the visual artist on set for Lady Leshurr’s ‘Queen’s Speech Ep.7’.
Danika Magdelena a.k.a Sirius Film is a fashion photographer from London. Sirius Film was the evolution of Danika’s begins as a fashion blogger. She has documented London’s who’s who, from musicians and artists, to models, and all-around creatives.
What’s the best part of your job, day to day?
It’s definitely between meeting new people on set, and receiving newly developed photos. I always feel excited to see how the photos I’ve taken turned out.
What woman would you want ‘shoot’ the most?
Rihanna for sure!
What was the best part of having an all-female team?
There’s always a nice atmosphere on set when you’re working with girls, and it’s inspirational to be around such amazing and talented women.
What’s the biggest difference between being on set with men and being on an all-woman set?
I feel like usually I can vibe with women more on set because it’s easier to start chatting and finding common interests. Women are usually nicer and less dominant too aha!
Do you find that when crews are assembled, a lot of people making the decisions don’t think to include women? How does that affect the product being made?
I haven’t really experienced this during a shoot yet but I am aware that it happens. It is definitely a loss for the brand as I think women have just as much creative thinking as men, sometimes more. Especially if the product itself is aimed at a predominately female audience.
What can men be doing more of to support women in video/image production?
Hire more women!
Celebrating women creatives and diverse creatives is very ‘trendy’, how can the industry – on a big level and small level – work to keep that momentum going?
Keep supporting these creatives and giving them job opportunities and exposure to help them and show a diverse perspective of the world.
Have you ever experienced sexism on set?
I haven’t experienced it on set but I have experienced it on a one-on-one shoot. It’s disrespectful when guys try to treat you as an object when you’re there to be professional. You just just have to walk away from the situation, with or without your photos.
The Nike Air Force 1 ’07 collection is now available in women’s sizing on the Nike App, nike.com and at select retailers