Celebrating 35 years, the Nike Air Force 1 is a classic, bold, empowering and very versatile… a symbol of self-expression.
Teaming up with the ‘Queen of Grime’ herself, Lady Leshurr, Nike marks the release of the Force Is Female collection. Lady Leshurr, a former BEAT coverstar, and her all female team conceptualised the creative journey – from image making to styling to hair and nails, for the Birmingham born rapper’s seventh “Queen’s Speech”. Two years ago, the opening shot of Lady Leshurr’s first “Queen’s Speech” was a close-up of a Nike Air Force 1 shoe – and number seven in the series of independently produced, honest and witty freestyle videos not only continues to establish her as a leading voice in UK culture, but highlights her continued love of the empowering shoe.
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